28 August 2013

MINIMALIST FASHION

Minimalist fashion is one of our favourite kinds of design here at RSOF.  A.P.C. (the brand we talked about in our last post) is a perfect example of minimalism.  The process of minimalism is breaking things down to its most basic property  which renders the piece to its most simplistic form. In fashion minimalism is perfectly shown when garments are made with clean cut lines and seams. Also what is often noticeable in minimalist fashion is that there aren’t many patterns or designs incorporated into a piece. There are however are few main colours that are always used in minimalist fashion. Colours like: Black,White and Beige. It may seem easy to achieve a minimalist look but it isn’t, minimalism requires an eye for detail (to be able to determine what is essential and nonessential in a piece) and of course an eye for what is stylish! We have three of our favourite minimalist designers that we want to talk about today:

 

Céline 

Céline, a luxurious French brand was founded by Céline Vipiana in 1945. The brand is an international luxury goods brand that is owned by LVMH (a French multinational luxury goods conglomerate). Céline began out as a children’s shoe business that expanded into making women’s shoes and accessories. Their ready-to-wear line came out in 1960. Céline Vipiana was the designer of the brand until 1997. That’s when Michael Kors came in to be the ready-to-wear designer and creative director of the brand. Kors turned things around for the company with “blockbuster accessories”  and a  critically acclaimed ready-to-wear line.  Kors was with Céline until 2004 when he was replaced by Roberto Menichetti.  Menichetti was replaced a year later by Ivana Omazic. In October of 2008 Omazic was replaced by Phoebe Philo. Philo is a British born designer who is currently the creative director at Céline. Philo is also known for her work on the brand Chloé which she left in 2006 (when she was Stella McCartney’s design assistant) to spend more time with her family. Philo helped add “street sensibility” to Stella McCartney’s (the creative director previous to Philo) designs which were popular.  In 2008 Philo was crowned creative director at Céline by LVMH and her work there has been lauded by fashion journalists such as Hamish Bowles, saying Philo had “reinvented the way women dress and transformed a mere house into a fashion cult.”

 

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Jil Sander

Heidemarie Jiline ‘Jil’ Sander was born November,27, 1943. The minimalist German born designer studied at Krefeld and graduated as a textile engineer in 1963. In 1967 she opened her first boutique selling things made by Thierry Mugler and Sonia Rykiel and even a few of her own designs. Finally a year later she founded her own brand, Jil Sander. In 1978 she created her first perfume along with a make-up and accessories. Her sales began increasing  in the 1980’s due to showing her collections in Milan. In 1989 she began opening stores in places like: Tokyo, Hong Kong, and Taipei. In 1999 Prada Group bought a 75% share of her company. In 2000 Sander suddenly resigned as chief designer after having confrontations with Prada CEO Patrizio Bertelli. The brand began losing lots of money in 2001. Finally in May of 2003 Sander was returned and was rehired as head designer. She showed her new staple designs which were an instant hit with both customers and critics. However in 2004 she ended cooperation with Prada and resigned from her post yet again due to Mr. Bertelli. Finally in February 2012 Sander returned as creative director after Raf Simmons was released from his position as Creative Director.

 

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Raf Simons

Raf Simons was born in Belgium on January,12,1968. He graduated in Industrial Design and Furniture Design in 1991. He  began working as a furniture designer for many galleries, having previously interned at the design studio of Walter Van Beirendonck. In 1991 Van Beirendonck took him to Fashion Week in Paris, where he saw Martin Margiela’s all white show which inspired Simons to begin fashion design. With the help of Linda Loppa the head of the fashion department at Antwerp Royal Academy, Simons trained himself in menswear and launched his label Raf Simons in 1995. In March of 2000 Simons closed his company to take a sabbatical after his Fall-Winter collection. However in 2001 he reopened his company after making a deal with a Belgian manufacturer: Gysemans Clothing Industry. His following collection gained him worldwide popularity. Since 2008 Simons has collaborated Fred Perry, Linda Farrow, and two shoe companies Asics and Adidas. But before that he was appointed creative director on the Jil Sander label(2005) and Christian Dior (2012).

 

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-Bianca