22 August 2013


You may be asking what exactly is Avant Garde fashion? Avant Garde in general can apply to music, art , and fashion. Avant Garde means pushing the limits and breaking the status quo of things. In fashion, pushing boundaries can mean through the use of fabric unique treatments, creating an abnormal silhouette, or using technology to integrate moving parts, etc. — essentially doing something no one has seen before.  Here is a little more about three of our favourite Avant Garde designers: Viktor+Rolf, Martin Margiela, and Hussein Chalayan.


Viktor+Rolf is a fashion house that was founded in Amsterdam in 1993 by Viktor Horsting and Rolf Snoeren. The two met while they were studying fashion at Arnhem Academy of Art and Design in the Netherlands. After graduating, they began to work together and moved to Paris to begin their careers.  Their first collection: ‘Hyères’ won three awards at the Salon Europeen des Jeunes Stylistes at the Festival International de Mode et de Photographie. They mainly specialized in clothing but have expanded to accessories, shoes and eyewear. Viktor+Rolf have even done some collaborations with Bugaboo their most recent one done in 2012. They’ve also collaborated with Swarovski and H&M.

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Martin Margiela

Martin Margiela was born on April,9th, 1957 in Belgium. He studied and graduated from the Royal Academy of Fine Arts (Antwerp) in 1979. After graduating from school he worked as a freelance designer for five years. From 1985-1987 he worked for Jean Paul Gaultier before showing his own collection with his own label in 1989. However in the 1980’s Martin and the Antwerp Six ( a group of avant garde designers who graduated from the Royal Academy of Fine Arts.) began  revolutionizing the fashion scene with their “eccentric and ground-breaking designs.” In 2008 Martin tried handing over his company to others but they declined. And in December this year a press release stated that he has “left the business.”

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Hussein Chalayan

Hussein Chalayan was born in Cyprus in 1970. He is a Turkish Cypriot/British fashion designer. He and his family moved to England in 1978 and obtained British citizenship. He  began studying for a National Diploma in fashion and clothing at Warwickshire School of Arts, and then continued to study Fashion Design at Central Saint Martins College of Art and Design in London. His graduating collection titled “The Tangent Flows” which consisted of clothes which he had buried and dug out from his backyard. The collection was instant hit. Hussein designed for Bjork who ended up modelling for him during fashion week in 1995. Hussein was awarded ‘British Designer of the Year’ twice in 1999 and in 2000. He was also rewarded a Member of the Order of the British Empire in 2006. And finally in 2007 he was awarded the Design Star Honouree by The Fashion Group International at their Night Stars Gala.

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http://www.youtube.com/watch?v=UxOuOMcNvSU  Check out this cool video we found of one of Hussein’s most fun garments! (3:10)

These three designers prove that they are continually chasing the distinctly different, and we can’t wait to see what they come up with next.